THE COMPLETE RESOURCE TO USER-GENERATED CONTENT (UGC) FOR BRANDS IN SAUDI ARABIA

Introduction to UGCconsumer-produced information (UGC) is any information—movies, pictures, critiques, web site posts—made by end users as an alternative to brand names. With the rise of social media and digital platforms, UGC has become a strong tool for marketers, enabling models to leverage authentic information developed by their prospects.